FUTURE OF CONVENIENCE
TREND REPORT
WINTER 2019

FUTURE OF
 CONVENIENCE
TREND REPORT
WINTER 2019

HERE:NOW

EXPLORING NEXT GENERATION
OF CONVENIENCE 

From corner shops and bodegas to unmanned stores, IoT and drone delivery, what is the future of convenience?

Our new trend report will explore the next-generation convenience and what consumers truly want. Putting a spotlight on the innovators creating emerging concepts to challenge traditions and meet new customer needs.

Consumers are looking for healthier options, they are getting around in different ways and expecting more flexible ways of purchasing. How is convenience, in all of its formats, changing to meet these needs that will shape our cities, and futures in ways we haven’t yet imagined?

CONVENIENCE

NOUN

  1. the state of being convenient
  2. when you want
  3. as soon as you like or can

CONVENIENCE

VERB

  1. the state of being able to proceed with something without difficulty
  2. the quality of being useful, easy, or suitable for someone
  3. a thing that contributes to an easy and effortless way of life

CONVENIENCE

NOUN

  1. the state of being convenient
  2. when you want
  3. as soon as you like or can

CONVENIENCE

VERB

  1. the state of being able to proceed with something without difficulty
  2. the quality of being useful, easy, or suitable for someone
  3. a thing that contributes to an easy and effortless way of life

IN TODAY’S HYPERCONNECTED WORLD, CONVENIENCE IS THE ULTIMATE CURRENCY

WE’VE SEEN HOW TECHNOLOGY CAN MAKE ONLINE SHOPPING MORE EFFICIENT WITH LOWER PRICES, MORE SELECTION AND INCREASED CONVENIENCE. WE ARE ABOUT TO SEE THE SAME THING HAPPEN TO OFFLINE SHOPPING.”

Hal Varian, Chief Economist, Google
beiNG ABLE TO GET SOMETHING WHEN IT SUITS ME
63%
having options close to where i live / work
65%
ease of
payment
67%
CONVENIENCE IS MOST STRONGLY ASSOCIATED WITH:
ON AVERAGE, UK CONSUMERS
SHOP AT CONVENIENCE STORES
3 TIMES A WEEK.
(WHICH IS MORE OFTEN THAN THEY VISIT THE PUB)
Office for National Statistics (ONS) (2016)
ON AVERAGE, UK CONSUMERS
USE CLICK AND COLLECT
SERVICES ONCE A WEEK.
(WHICH IS MORE OFTEN THAN THEY ATTEND CHURCH)
British Social Attitudes survey (2017)
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PRIMARY RESEARCH

WE SURVEYED 2000 PEOPLE ACROSS THE UK.
The people were:
50% female
50% MALE
All live in urban and suburban city
18–45 years old
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