HOSPITALITY TRENDS REPORT
WINTER 2017

EXPLORING THE FUTURE OF HOSPITALITY

Welcome to this sector report, where we explore the key trends shaping the hospitality landscape. From novel service offerings to immersive worlds, ultra-convenience to reconfigurable buildings, we learn what  makes people feel hosted – and what that will look like in the near future.

HOSPITALITY

noun

  1. the friendly reception and treatment of guests or strangers.
  2. the quality or disposition of receiving and treating guests and strangers in a warm, friendly, generous way.

GLObal hotel transactions have risen by 50% to

JLL (2017)

$85BN

PRIMARY RESEARCH

WE SURVEYED OVER 500 PEOPLE IN GERMANY, FRANCE AND THE UK.
We started this report by asking people what they really think about the hotel experience. From pricing to entertainment, Instagram to reservations, and health to pet care, our insights delved into what people love and hate about the hotel experience but most importantly – how they want to feel hosted in the future.

The people were:

FEMALE

MALE

All university educated

All Live in major cities in those markets

20—35 years old

affluent disposable
income types

leisure
consumers

continue TO Trends