DINING TRENDS REPORT
WINTER 2018

REFUELLING RITUALS

The act of sitting down to eat—or in fact, to take any meal—is both a special ritual and a necessary function to fuel our bodies. Dining is usually thought of in the traditional dinner setting, but how we take our meals and the spaces that it happens in are changing.

Our original primary research uncovers consumer attitudes around dining—both outside and inside of the home and looks at the current tension and competition from brands and companies around how food is perceived as both fuel and ritual.

We also explore a number of trends that look at the restaurants, brands and eateries changing the landscape and the emerging trends that are hitting our plates (or lack thereof).

dining

verb

  1. to eat the principal meal of the day; have dinner.
  2. to take any meal.

PRIMARY RESEARCH

WE SURVEYED 2000 PEOPLE ACROSS THE UK.
The people were:

FEMALE

MALE

18—35 years old

All Live in major cities in those markets

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