The act of sitting down to eat—or in fact, to take any meal—is both a special ritual and a necessary function to fuel our bodies. Dining is usually thought of in the traditional dinner setting, but how we take our meals and the spaces that it happens in are changing.
Our original primary research uncovers consumer attitudes around dining—both outside and inside of the home and looks at the current tension and competition from brands and companies around how food is perceived as both fuel and ritual.
We also explore a number of trends that look at the restaurants, brands and eateries changing the landscape and the emerging trends that are hitting our plates (or lack thereof).
18—35 years old
All Live in major cities in those markets