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CURATED HOSPITALITY

This trend is all about consumers demanding fresh products that are not usually associated with local convenience stores, paired with the kind of service usually found in hospitality. 
Consumers are becoming more savvy about what they put in their bodies and their expectations of what service should be are changing.

THE GOODS MART

Los Angeles

Image: Wyatt Conlon

The Goods Mart is a local convenience store that offers more than 300 products, each selected for its healthy value and environmentally-friendly credentials. The Goods Mart does not stock any type of product packaged in single-serve plastic and is one of a new-breed of convenience stores becoming wellness and low-waste havens offering fresh, organic foods.

Explore The Goods Mart

Image: Wyatt Conlon

Green Zebra

Portland

Image: Bloomberg

Part grocery store, bar, restaurant and most importantly, community center, Green Zebra stores prioritise customer service above all else. Unlike many other convenience stores, there is always more than one member of staff available at any given time, and staff members are staggered throughout rather than kept at the till, ensuring they are on hand to answer any questions customers may have. No lottery tickets or tobacco is sold, instead the stock includes cannabis-laced soda, salmon jerky, organic wine and kombucha on tap. Customers are offered discounts if they walk or cycle to the store.

Explore Green Zebra

Image: Bloomberg

FOXTROT DELIVERY SERVICE

Chicago

Image: Eric Kleinberg/Foxtrot Market

This upscale bodega is focused on providing healthy local products. The founders wanted the store to be convenient without speed, so customers can enjoy a glass of wine whilst shopping. They can also make use of its concierge service that caters for gatherings at home or for the office happy hour and even organise and create custom gifts.

Find out more

Image: Eric Kleinberg/Foxtrot Market

[CONVENIENCE STORES] ARE USUALLY FILLED WITH CIGARETTES AND SUGARY DRINKS AND THINGS THAT ARE NOT HEALTHY. WE ARE ALL ABOUT OFFERING OUR EATERS CHOICES THAT THEY WANT THAT HELP FURTHER THEIR HEALTHY LIFESTYLE...IT TURNS OUT THAT IF YOU PUT A SALAD BAR IN A CONVENIENCE-STORE FORMAT, IT BECOMES YOUR NO. 1 SELLER IN NO TIME FLAT BECAUSE PEOPLE WANT HEALTHIER OPTIONS.
Lisa Seldar, founder and CEO of Green Zebra Grocery
36%
OVER A THIRD OF CONSUMERS
FEEL THAT SUSTAINABLE AND
ECO-FRIENDLY OPTIONS
SHOULD BE MORE CONVENIENT.
I-AM (2019)
74%
OF CONSUMERS WOULD BE HAPPY TO WAIT
LONGER FOR A DELIVERY IF THE DELIVERY
METHOD WAS MORE SUSTAINABLE (I.E. BIKE
DELIVERY, GREEN CAR DELIVERY ETC.)
I-AM (2019)
65%
NEARLY 2/3 WOULD BE HAPPY FOR
THEIR ORDER DELIVERIES TO BE HANDLED
BY A DRONE OR ROBOT, RATHER THAN
A PERSON.
I-AM (2019)
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TAKEOUT

Brands should start taking cues from hospitality industries by carefully curating their product selection and offering services that help cultivate community and brand loyalty.
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